your house on the market? Here are five ways to help your REALTOR®
Be flexible about price. A good agent will recommend a reasonable list price
based on a Competitive Market Analysis (CMA). You can ask your agent to
set the price higher or even lower than the CMA, but heed his or her
advice -- a qualified REALTOR®
has a better feel for the market than you. Most often, sellers are tempted
to set their listing price high. This can backfire -- if the price is not
competitive with that of comparable houses, you won't get much interest
from house hunters.
Keep your marketing expectations realistic.
Make sure you understand your agent's marketing plan. Will he or she host
an agents' open house? Advertise in your community newspaper? List your
home online for buyers to preview? Often an agent's primary goal is to get
your house seen by as many buyers as possible. This strategy may help you
get the best -- not necessarily the first -- offer.
Fix up your house. Ask your agent for suggestions on how to get your home in tip-top
shape before it goes on the market. Your agent may be able to suggest
relatively inexpensive minor repairs that will add thousands of dollars in
value to your home, such as sprucing up the exterior of your house to
increase its curb appeal, or brightening a dull room up with a coat of
paint. At the very least, you'll need to clean your house thoroughly, and
remove excess furniture and clutter.
Get out -- and take your pets with you.
Ask your agent to give you plenty of notice of when showings will take
place, so you can plan activities that keep you out of the house, and make
arrangements to keep pets away too. If you must stay home, stay in the
back yard or in one room -- along with your pets. And don't provide any
advice or comments unless you are asked a direct question.
Communicate clearly. Don't put the onus to communicate on your agent. Ask
what you can do to improve your home for showing, and explain what you
expect from him or her. Speak up if you feel your agent doesn't understand
your priorities, if you're worried about poor response to ads and MLS
listings, or have other concerns.